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|   Author:  Tom Czaban
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Author

Tom Czaban

Sr. Content Writer

As Senior Content Writer at GoodData, Tom brings more than 20 years of experience in writing and editing across a variety of formats. He oversees all kinds of marketing assets — from landing pages to e-books and everything in between. He's also heavily involved in customer marketing, helping turn customer stories into compelling content.

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Latest from Tom

Blog

Data Federation: What It Is and Why Your Business Needs It

Summary Getting fast, reliable answers from your data isn’t easy when it’s scattered across different tools, systems, and cloud platforms. That’s where data federation comes in. Instead of moving or copying data, federation lets you access and analyze it...
Data Federation: What It Is and Why Your Business Needs It
Blog

Financial Forecasting That Works: Everything You Need to Know

What Is Financial Forecasting? Financial forecasting is the practice of using data to estimate future financial conditions. It helps institutions anticipate changes in cash flow, balance sheets, revenue, and profitability based on internal performance and...
Financial Forecasting That Works: Everything You Need to Know
Blog

From Chaos to Clarity: 10 Essential Dashboards for Your Marketing Team

Marketing without measurement is like driving with your eyes closed. In today’s digital-first world, where performance metrics drive growth, marketing dashboards (powered by advanced analytics software) are essential. Whether you're a CMO tracking ROI or...
From Chaos to Clarity: 10 Essential Dashboards for Your Marketing Team
Blog

Sales Forecasting: A Complete Guide for Businesses

What Is Sales Forecasting and Why It Matters Sales forecasting is the process of estimating future revenue based on past data, current trends, and market conditions. At its core, it helps you answer a crucial question: How much are we likely to sell in...
Sales Forecasting: A Complete Guide for Businesses
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Supply Chain Forecasting: How to Win with Data and AI

Supply chains are under pressure. Unpredictable demand. Shipping delays. Market shocks. These disruptions are more than operational setbacks. They are costly. A recent report found that disruptions cost companies an average of 6 to 10 percent of annual...
Supply Chain Forecasting: How to Win with Data and AI
Blog

HR Dashboard Examples: The Ultimate Guide for Modern HR Teams

Summary Modern HR teams face pressure to hire faster, retain top talent, and demonstrate measurable impact. This guide explores how specialized HR dashboards transform people data into actionable insights. From tracking time-to-hire and pinpointing causes...
HR Dashboard Examples: The Ultimate Guide for Modern HR Teams
Blog

8 Real Estate Dashboard Examples That Drive Smarter Decisions

Summary The article highlights eight types of real estate dashboards and explains how each supports smarter decision-making across different roles. It shows how visualizing metrics such as portfolio value, rental income, occupancy rates, agent...
8 Real Estate Dashboard Examples That Drive Smarter Decisions
Blog

Predictive Analytics in Manufacturing: What It Means for the Future of Production

Summary This article examines how predictive analytics is transforming the future of manufacturing. As production lines become more complex and customer expectations rise, traditional methods are no longer enough to keep pace. By using manufacturing...
Predictive Analytics in Manufacturing: What It Means for the Future of Production
Blog

8 Essential Sales Dashboard Examples for Revenue Growth

Summary This article includes key sales dashboard examples and shows how they support various roles within a sales organization. You'll see how well-structured dashboards offer executives a high-level overview, give managers valuable team insights, and...
8 Essential Sales Dashboard Examples for Revenue Growth
Blog

Predictive Analytics in Healthcare: How AI is Transforming Patient Care

Summary Predictive analytics is transforming healthcare by harnessing healthcare data to anticipate risks before symptoms appear. By detecting patterns in patient records, wearables, and other data sources, providers can intervene earlier, improve...
Predictive Analytics in Healthcare: How AI is Transforming Patient Care
Blog

7 Key Supply Chain Dashboard Examples

Summary Supply chain dashboards give teams a clear view of operations by tracking the metrics that matter most. This article highlights key types of dashboards used across the supply chain, from inventory and logistics to supplier performance and demand...
7 Key Supply Chain Dashboard Examples
Blog

Business Intelligence vs. Data Analytics: Which Do You Need?

People tend to use the terms business intelligence (BI) and data analytics interchangeably, thinking they’re the same thing. However, there are some important differences. Once you understand them, you realize the real question isn’t just “What are...
Business Intelligence vs. Data Analytics: Which Do You Need?
Blog

Manufacturing Dashboard Examples for Effective Optimization of Your Processes

Summary This article explores a variety of manufacturing dashboards that help improve operational performance and support better decision making. It provides examples that focus on production efficiency, inventory management, quality control, financial...
Manufacturing Dashboard Examples for Effective Optimization of Your Processes
Blog

Top 11 Must-Have Features for Your Modern BI Tool

Summary Selecting a business intelligence tool is about more than just reporting dashboards. This article outlines the must-have features that modern BI platforms need, from user-friendly self-service options to powerful data models and scalable...
Top 11 Must-Have Features for Your Modern BI Tool
Blog

How To Use AI for Data Visualizations and Dashboards

Summary AI is changing the way teams interact with data by making visualizations and dashboards faster, smarter, and easier to use. Instead of relying on manual analysis, users can ask plain-language questions and instantly get charts, tables, or...
How To Use AI for Data Visualizations and Dashboards
Blog

Turn Data Into Actionable Insights: 5 Steps To Apply Today

Summary In the modern business environment, having access to vast amounts of information is no longer enough; what truly drives success is the ability to transform raw data into actionable insights. But how do you go from endless rows of numbers and...
Turn Data Into Actionable Insights: 5 Steps To Apply Today
Blog

Healthcare Dashboard Examples: Different Use Cases and Their Benefits

Summary In healthcare, timely access to the right information can improve outcomes, reduce delays, and enhance coordination. Dashboards make this possible by transforming complex data into clear insights that support fast, confident decisions. This...
Healthcare Dashboard Examples: Different Use Cases and Their Benefits
Blog

9 Bad Data Visualization Examples That You Can Learn From

Summary Data visualization is powerful, but when done poorly, it can confuse more than clarify. Common mistakes like misleading scales, cluttered layouts, and awkward color choices often result in visuals that misrepresent the data or distract from the...
9 Bad Data Visualization Examples That You Can Learn From
Blog

How To Create the Best Dashboards in 6 Easy Steps

Summary Great dashboards do more than display data; they help people make faster and better decisions. But getting there requires more than just choosing the right visuals. It begins with understanding what users actually need and how those needs connect...
How To Create the Best Dashboards in 6 Easy Steps
Blog

User-Centered Design Vs. Design Thinking: Which is Best for Building Data Products?

When designing data products, prioritizing innovation and user-friendliness is crucial. Two key methodologies that facilitate this are User-Centered Design (UCD) and Design Thinking (DT). In our webinar, Designing Successful Products with User-Centered...
User-Centered Design Vs. Design Thinking: Which is Best for Building Data Products?