Analytics Without Engineering Is Just Reporting 
In our UI
Enable users to natively access AI within the GoodData interface.
AI-native analytics platform
AI at every layer
of your data stack
Deliver consistent, trusted AI insights anywhere your users need them.
Request a demo Live demo + Q&A
Meet your AI assistant
Conversational, context-aware, and agentic-ready — anywhere on your data stack.
- Ask, explore, and build, through a governed, natural-language interface that understands you.
- Communicate with ease, through business terms, logic, and structure — via context-aware ontologies.
- Scale efficiently with Model Context Protocol (MCP), which fits your data stack and grows with you.
Understands your business
Built on your semantic layer to align answers with how your teams think and speak.
Secure and private by default
Metadata-only AI queries mean that your underlying data stays private at all times.
Composable and embeddable
Ready out-of-the-box or embeddable into your app, with API and white-label support.
Auditable and trustworthy
Traceable answers let your team see how they were generated and trust the outcome.
See the GoodData AI Assistant in action
Watch how natural language becomes trusted answers — all inside your analytics experience.
Smart Search
Smart Search uses AI-powered similarity matching to help users quickly locate dashboards, metrics, and visualizations — even if they don’t know the exact name.
- Searches how you think — by name, description, or tag, with support for synonyms and typos.
- Governed by permissions — see only what you’re allowed to access.
- Built for scale — works across the entire workspace and integrates via API or React SDK.
GoodData AI anywhere it’s needed
Provide the power of AI-native analytics directly within user workflows.
In your app
Embed GoodData AI directly into your applications.
Anywhere via API
Integrate GoodData AI with anything, including other chatbots.
AI for analytics solutions
Why use GoodData AI for data-driven decision-making?
Get started with GoodData AI
Request a demo Live demo + Q&A
What’s on the roadmap?
AI metadata creator
Auto-generate business-friendly descriptions and metadata for semantic layer objects.
Analytics as Code + Cursor
Explore next-gen AI workflows driven by semantic context and code-first analytics orchestration.
Auto-generated data stories
Turn complex data analysis into easy-to-understand narratives customized for your users.
Model Context Protocol (MCP)
Test real-time context sharing between AI tools and your semantic layer using our upcoming SDK.
Key drivers and explainability
Identify and explain key factors influencing data points, metrics, and trends.
AI-curated content
Deliver a tailored home page experience based on your users’ activity trends and interests.
AI you can trust
Get a real-world look at how GoodData makes AI in analytics explainable, embeddable, and safe for enterprise teams.
From users like you
Senior Manager | Small business
Serious platform for data processing, collection and visualization
I loved the way GoodData helps simplify integration, and interactive reports give the user a holistic view of the data. It makes it easy to automate data analysis and charts.
Consultant | Mid-market
GoodData has been a game changer for us! Amazed!
We are using GoodData to simplify data analytics and make better decisions for us. It helps our teams create clear dashboards some good reports that are easy to act on.
Engineer | <50M USD
Exceptional Experience with GoodData Team
Working with the GoodData team has been truly exceptional. I came in at a later part of the project but felt great with the support of the GoodData team even with less context than others.
Executive Manager | Enterprsie
GoodData: a fluid end-to-end experience
We liked the simplicity of connecting different data sources, the ways of processing data into facts and dimensions and arranging them in lightweight and intuitive dashboards.
VP, Engineering | <50M USD
GoodData Cloud: Internal and Embedded Analytics with a Push for Analytics as Code
We have been customers of GoodData for multiple years now and recently switched to their newest product, GoodData Cloud. We are obviously quite happy with the product, especially after migrating to the Cloud version and using it for both internal and embedded customer-facing analytics.
Product Manager | Mid-market
Powerful and accessible
When it comes to familiarity and comfort with digital tools, our user base tends to be on the less experienced side. It was important to us that our white-labeled analytics solution had customizable reports and dashboards that were within reach for them, but also powerful enough for internal use and to serve the smaller segment of users with analytics experience.
Head of Engineering and Technology | Small business
Excellent product for embedded analytics.
We're using GoodData to embed dashboards and data visualizations in our product. Our users were asking for insights into their business based on the data being generated in our product.
Senior Product Manager | 50M - 250M USD
Powerful Scalable BI Tool perfect for B2B2C products
Top notch sales team that wasn't pushy, helped under the gun with a proof of concept short time frame project. Helpful customer success representative. Lot of personalized interactions and touch points.
Product manager | Mid-market
Easy to use and fantastic support staff make this a great reporting option
We are using GoodData to help our clients with their employee engagement reporting dashboard metrics and insights. This allows for our clients to see at a glance the effort their engagement methods success rate looks like.
Business Intelligence Analyst | Enterprise
An analytics solution for a wide variety of businesses
A very robust solution that delivers what it's meant to - analytical dashboards to analyze any business operation, "data democratization", that allows any end user to have simple access to data, without any technical requirements, and support for long-term requirements from it's customers.
General Management - Finance Industry | 3B - 10B USD
GoodData Platform Accelerates Solution Development
The team at GoodData has operated as a true partner, working collaboratively with our team to develop new solutions. The platform has empowered more internal users and clients to explore data, create new analytics, and find new insights without adding more work to the development team. Our overall velocity to release new solutions has improved.
Chief Product Officer | Small business
GoodData makes choosing a technology partner, not just a technology vendor, easy!
GoodData helps us scale quickly and allows us to build a modern data stack to serve the global travel and tourism industry. If you're looking to discover a partner with a vision for the modern data stack and analytics anywhere, then GoodData is exactly who you should partner with.
Director of Operations | Small business
Couldn't have done it without GoodData.
The platform is second to none when it comes to embedded analytics. The charts are top-notch, and the accuracy is superb. They have the capability to tie into multiple data sources, data warehouses, databases, and data source managers.
Account Manager | Mid-Market
My Experience with GoodData tool: A game changer!
Good Data is solving & addressing multiple business problems like consolidating scattered & unorganized data. Data spread on multiple platforms can be compiled on Good Data which makes it easily accessible to analyze. Also, Good Data simplifies complex analytics. Not everyone in a business is a data expert, so it makes analytics user-friendly. With clear visuals and straightforward insights, even non-tech-savvy team members can understand and use the data effectively. By providing real-time data, Good Data helps the business make effective decisions. It also helps in identifying trends and patterns which helps business in creating efficient future plans. Good Data is a superhero for many business problems.
IT Services - IT Services industries | 50M - 250M USD
Data analytics and management at its best
As a digital payment and transaction processing organization having a proper data analytics and management tool is paramount. Gooddata comes in handy as a platform to gather, analyze, and visualize information to be able to make informed decision on our day to day activities.
Mid-Market
Great BI tool for data visualizations.
Cool visual data model design. It's easy and intuitive to build and share insights with the team. I love the way I can embed insights. There's everything we need – ETL, data storage, dashboards.
Engineer | Small business
GoodData removed months of work from our IT department.
With GoodData we are able to deliver fine-grained dashboards in days not months. We check the dashboards on a daily basis, which gives us an almost real-time overview of the revenue, best-selling products, and warehouse status.
Marketing Director | Small business
Make the data work for you
GoodData makes it simple to connect data and transform it into dashboards for critical analysis. It is a simple system with which anyone on the team can analyze and suggest new data, without the need for an engineering team.
Assistant Manager | Enterprise
Go with GoodData if you are looking for the best end-to-end BI solution.
GoodData is a really amazing and powerful solution which provides a semantic layer, metric layer, and on top of it also provides a data visualization tool. It is very user-friendly to build. Also you will get docs and videos which help you to understand the tool and how things work.
Research and Development - IT Services Industry | 30B + USD
Robust platform, competitive reporting, and customized dashboards
After examining a number of data systems, GoodData is the most user-friendly and scalable for the needs of my company. The original and logical coding used for data analysis and chart development is something I really like. I like being able to control users through invites and monitor how they utilize my dashboards. Customer Care was more than eager to help us comprehend how the platform functions, determine whether it was a suitable fit for our use case, and guide us as we underwent the review process.
Data Analyst | Mid-Market
Incredible insight tool.
It's a beautiful tool for dealing with data coming from multiple sources and creating reports. GoodData helps my company connect the various points of analysis in one place, providing data-driven intelligence to everyone on my team.
Account manager | Mid-Market
GoodData is my best decision so far!
We leverage GoodData to enhance business intelligence and analytics. The platform enables way to easy integration of various data sources, that helps us to get valuable insights. We use the customizable dashboards and reporting tools, my personal fav feature of GoodData. IT professionals like us can monitor performance and make data-driven decisions, fostering efficiency and innovation in their operations.
Data and Analytics - Consumer Goods Industry | 1B - 3B USD
The best choice for data management and visualization
GoodData Platform is a great tool that helps me in creating dashboards and the metrics provided are not too complicated compared to other alternatives. GoodData Platform has positively impacted our organization and allowed us to a comprehensive end-to-end solution for storing, collecting, and analysing large volumes of data.
Dive deeper into the details
Common questions
GoodData AI Assistant is your personal AI analyst — a conversational interface that lets you ask questions in natural language and get accurate, explainable insights. Powered by your semantic layer and business logic, it delivers answers that are governed, consistent, and ready for production use — not just demos. It's built to work across dashboards, apps, and embedded workflows.
Smart Search is a natural language search feature that lets users instantly locate dashboards, visualizations, and metrics across their workspace — even with partial matches or synonyms. It uses AI to go beyond keyword search, helping users find the right insights faster and with minimal friction.
Together, these features are part of GoodData AI — a composable, explainable, and secure analytics layer that aims to bring AI to every level of the data stack.
GoodData implements comprehensive privacy and security control, role-based access control (RBAC), and audit logs to track data access and changes. These measures ensure compliance with industry standards like GDPR and HIPAA.
GoodData's platform ensures accuracy through advanced data governance features, including version control, data lineage tracking, and strict validation checks before processing. Additionally, AI-powered features are regularly fine-tuned to ensure reliable and consistent outputs. Because of the bounds that the semantic layer provides, the LLM is much less likely to hallucinate compared to AI assistants that do not have such bounds.
The use of retrieval augmented generation (RAG) means that the LLM doesn’t calculate the data but instead generates JSON files/text response. In turn, this ensures that OpenAI doesn’t see specific data, only the metadata, and GenAI creates JSON from this and passes it back into our system. Calculations are then carried out on GoodData’s side, minimizing the risk of hallucination.
Yes, GoodData's platform is highly flexible and can handle complex, custom data schemas. It supports a wide range of data sources and formats, allowing you to integrate and model your specific datasets with ease.
