Data analytics for online marketplaces
Boost e-commerce consumer experiences while optimizing brand performance.

Elevate consumer experiences and boost brand performance on your e-commerce platform or marketplace OS. Whether you sell artwork, fashion, lifestyle, or anything else, partner with the best analytics in the industry for better self-service insights and dashboards and advanced, collaborative data exploration.

Provide clarity with a data bird’s-eye view
Equip your brand partners with 24/7 self-service access to data about:
- What products their customers want and when they want them.
- Where in the buying process customers drop off, and whether it’s due to product availability, price, or other factors.
Help drive growth with rich data visualizations
Provide brand partners with dashboards and metrics that help them:
- Better target their shoppers on your online platform.
- Identify new opportunities.
- Benchmark against peer competitors.
- Evaluate performance based on detailed data.
Foster collaboration via ease-of-access
Increase interaction with your platform through easy-to-use data analytics. Provide value to all users regardless of their data or technical proficiency.
Do more with GoodData
Discuss your use case with us
See how GoodData can help with your analytics goals
Dive deep into our success stories
A trusted platform, loved by users




Smoothly implement in your ecosystem
Deploy in GoodData Cloud
GoodData Cloud is a SaaS product operated and maintained by us. Customers receive continuous code updates and it can be deployed in AWS, Azure, and multi-region.
Deploy Self-hosted
Self-hosted uses the same codebase as GoodData Cloud and is ideal for users needing enhanced security, governance, or control for data residency or regulatory compliance.
Integration
Open APIs and declarative SDKs — connect to code repositories and 3rd-party apps, embed anywhere.
Security and governance
Trusted analytics — certifications, inherited permissions, and cascading content changes for easy admin.
Accessibility
Accessible analytics — ensuring compliance and delivering inclusive experiences.
Common questions about data analytics for online marketplaces
Integrating AI into marketplace analytics offers several benefits that can transform how you understand and optimize your platform:
Predictive Analytics and Demand Forecasting - AI models can forecast trends, demand fluctuations, and inventory needs before they happen. This allows you to prepare for seasonal changes, anticipate supply gaps, and alert sellers to potential opportunities.
Dynamic Pricing Optimization - AI algorithms can analyze competitive pricing, demand signals, and conversion rates to suggest optimal price points for sellers. This maximizes both sales volume and margins across your marketplace.
Fraud Detection - AI excels at identifying unusual patterns that might indicate fraudulent transactions or fake accounts. Machine learning models can adapt to new fraud techniques over time, providing stronger protection than static rule-based systems.
Anomaly Detection - AI can automatically flag unusual performance metrics, allowing you to address potential issues before they impact user experience.
When implemented thoughtfully, AI transforms marketplace analytics from descriptive (what happened) to prescriptive (what should happen next), enabling more proactive management and optimization of your platform.