Informa is the leading international intelligence and research group that connects companies and business professionals with the data and insights they need to grow their businesses. The company’s Informa Markets business division connects buyers to sellers with aims to help them innovate and grow. This sector is also home to the popular aviation trade publication, Aviation Week.
With GoodData, Informa has:
- Simplified architecture and streamlined operations
- Created new revenue streams that became a selling point in customer acquisition
- Decreased development timeline by 35%
- Created four data products: Aviation Week Intelligence Bundles
Does GoodData look like the better fit?
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