GoodData Talks Analytics as a Profit Center with BBBT

BBBT to host Webinar on July 15

SAN FRANCISCO, July 13, 2016 – This Friday, GoodData will be featured in a private webinar held by the Boulder Business Intelligence Brain Trust (BBBT) about how GoodData is helping enterprises and Independent Software Vendors transform their data and analytics into revenue opportunities through Smart Business Applications.

The webinar will feature GoodData Founder and CEO Roman Stanek and Jeff Morris, GoodData's Vice President of Data Product Strategy, discussing how GoodData's platform and go-to-market expertise are helping companies create and deliver data products and embedded analytic applications that drive increased revenue. According to Stanek, this strategy marks a fundamental shift in the Business Intelligence landscape.

"Traditional BI has given way to self-service analytics for both internal IT and business users, but this market is all but finished innovating," Stanek said. "Organizations are now realizing that revenue-generating ‘Smart Business Applications' that deliver tailored insights to their B2B networks will turn their data and analytics from a cost center into a true profit center."

This year marks the second in a row that the BBBT, which is the largest industry analyst consortium of its kind, has hosted a joint webinar with GoodData.

"GoodData has proven that a cloud-only analytics company is not just viable, it is becoming a mandatory part of an organization's decision-making environment," said BBBT Founder Claudia Imhoff. "Their Smart Business Applications are a welcomed addition to their overall offering and are perfect for non-technical business people who need answers to their everyday questions."

A podcast summarizing the presentation will be available on the BBBT podcasts page, and a video and trailer of the presentation will be available on the BBBT videos page.

About BBBT

The Boulder Business Intelligence Brain Trust has served the BI industry since 2006. It is a consortium of nearly 200 industry analysts, experts, and practitioners from around the world. BBBT hosts BI industry vendors who provide extended, interactive briefings, streamed live as webinars exclusively to BBBT members. It's a reciprocal arrangement, the members receive the latest information on current and planned BI tools and technologies, and the vendors get valuable feedback on their offerings, marketing, and messaging.