The Best Analytics Strategy Isn’t Just Build or Buy... 
Customize and white label your analytics
Tailor your dashboards to match your brand and create a seamless analytics user experience.
- Customize color palettes, fonts, and logos.
- Adjust visual elements like buttons and tooltips.
The intelligent embedded analytics platform
Integrate self-service AI-fueled analytics in any application or product while delivering the best user experience.
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Try it now 30-day trial
Embed insights, dashboards, and AI anywhere
Deliver exactly what customers need
- Empower users with a self-service analytics experience, customized to their exact needs.
- Embed rich visualizations, entire dashboards, or our AI Assistant into your application or product.
- Match with branding and look-and-feel for a seamless user experience via white labeling.
Embed and scale with multitenancy
- Build analytics once and share across your entire customer base.
- Manage your customers’ analytics in one place and scale in line with increased volume, users, or assets.
- Apply changes in the admin environment and automatically roll them out to everyone.
Ensure trust, from source to dashboard
- Centralize and customize data models ensuring consistent metrics and seamless data governance.
- Leverage comprehensive testing, validation, and monitoring for consistent, accurate data outputs.
- Promote productivity and understanding with our business-friendly semantic layer and metric library.
Choose your ideal embedded analytics solution
React SDK: Ultimate customization
Build analytics applications with a custom frontend, or natively embed GoodData dashboards, insights, or AI directly into your React app.
- Best for developer experience.
- Ideal for React-built apps and end-user-aligned UX.
Web Components: Ultimate efficiency
Integrate dashboards and visualizations natively into any non-React app — compatible with any modern web browser.
- Best blend of flexibility and ease of deployment.
- Ideal for Angular, Vue, or any other non-React app.
iFrame: Ultimate ease
Embed dashboards easily by copy-pasting an HTML code snippet — no deep integration or customization.
- Best for ease of set up.
- Ideal for simpler integrations or proof-of-concepts.
Style everything to match your brand
Style everything to match your brand
Customize and white label your analytics
Tailor your dashboards to match your brand and create a seamless analytics user experience.
- Customize color palettes, fonts, and logos.
- Adjust visual elements like buttons and tooltips.
Your checklist of key features
React, Python, and JS SDKs.
CI/CD, versioning, and testing.
White labeling and customized branding.
Single sign-on (SSO).
Code-based automation and productivity.
Fully managed or self-hosted.
All-code, low-code or no-code UI.
Flexible, multi-cloud deployment.
Unlimited users & data.
Self-service insights and dashboards.
AI-assisted insights and search.
99.5% guaranteed uptime SLA.
Companies powered by GoodData’s embedded analytics software
| Industry: | Financial services |
| End user: | Banks |
| Industry: | E-commerce |
| End user: | Fashion retailers |
| Industry: | SaaS |
| End user: | Client enterprises |
| Industry: | Hospitality |
| End user: | Hotels |
| Industry: | Insurance |
| End user: | Insurance vendors |
| Industry: | ESG |
| End user: | Client enterprises |
See it live, ask us anything.
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30-day trial
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Smoothly implement in your ecosystem
Deploy in GoodData Cloud
GoodData Cloud is a SaaS product operated and maintained by us. Customers receive continuous code updates and it can be deployed in AWS, Azure, and multi-region.
Deploy Self-hosted
Self-hosted uses the same codebase as GoodData Cloud and is ideal for users needing enhanced security, governance, or control for data residency or regulatory compliance.
Integration
Open APIs and declarative SDKs — connect to code repositories and 3rd-party apps, embed anywhere.
Security and governance
Trusted analytics — certifications, inherited permissions, and cascading content changes for easy admin.
Accessibility
Accessible analytics — ensuring compliance and delivering inclusive experiences.
Dive deeper into the details
Award-winning analytics for industry-leading organizations
2025
Gartner® Magic Quadrant™️
4.3 
187 reviews
4.2
G2
539 reviews
No. 1
Trust Radius
222 reviews
Common questions
Embedded analytics integrates analytics capabilities — such as dashboards, reports, data visualizations, and even AI/ML — directly into your application, enabling users to access insights without leaving your platform.
GoodData allows you to fully customize dashboards to match your brand. You can adjust color palettes, fonts, logos, and other visual elements, creating a seamless, white-labeled analytics experience for your users.
GoodData supports multiple embedding types depending on the level of ease and flexibility required as well as the needs and use case of the customer. Integration methods include:
- iFrame for basic embedding of dashboards and charts.
- SDKs and APIs for advanced, customizable integration.
- Web components for modern, flexible embedding directly into web applications.
While embedded analytics is not confined to specific industries, SaaS, finance, healthcare, manufacturing, retail, and education are all examples of industries that leverage embedded analytics to improve decision-making, enhance customer experiences, and drive operational efficiency.
Dive deeper into the GoodData platform
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Try it now 30-day trial
