GoodData Resource Library

This comprehensive guide to succeeding with embedded analytics goes from types of embedding to packaging and pricing embedded capabilities for commercial software vendors.

The proclamation that data is our greatest latent asset is often made, and usually without much elaboration. Other than being a convenient cliché for technology suppliers, what does this assertion mean? To answer this question, we need to focus on a core business activity, executed thousands, if not millions of times in medium and large businesses every day. The activity is that of decision making, at operational, tactical and strategic levels within the organization. The operationalization of data is the act of garnering our data assets and processing them in such a way that they contribute to better decision making. Like all other investments, the cost savings and increased revenues that might derive from operationalizing data should be significantly higher than the costs associated with data, technology, and skills.