Monetizing Analytics for a New Era of Customer Service.
When Zendesk realized that their customers needed more extensive reporting, they identified a critical business opportunity where differentiated analytics could be a game changer for their trial-to-pay business model. Finding that it was much less expensive to partner with a third party to build the solution for them, they chose GoodData. Read the case study to learn how Zendesk was able to:
- Go live in 90 days with seamlessly integrated dashboards
- Drive 80% adoption among Plus and Enterprise customer everyday
- Reduce churn and increase upgrades with embedded advanced analytics
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