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TownNews: Turning Media Data into Insights

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TownNews: Turning Media Data into Insights


Description:

"Our customers in the publishing, broadcast, and web-native spaces have so much data—often more than they're even aware of—that 'analysis paralysis' can set in. What we're doing with Data Insights is pulling data from a variety of different silos, and presenting it in a way that makes it understandable and actionable."

Brad Ward
CEO, TownNews

TownNews is a leading provider of content management systems and platforms for U.S. media organizations. Most of its customers, mid-sized to smaller community-based outlets, lacked deep insight into their content assets. Working with GoodData, it deployed “Data Insights” to provide its customers with robust new tools for gathering, understanding, and acting upon the data that impacts their businesses.

Learn how TownNews:

  • Enables media companies to draw connections between core business products—videos, articles, and other content—and revenue that's generated from those products.
  • Turns data insights about content into more informed decisions regarding content, advertising rates, and even staffing.
  • Drills into specifics, and figures out what content plays best with each audience.
  • Helps media companies better track trends to understand how strategic initiatives impact key performance indicators like advertising and subscription revenue


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