As players in an industry founded on information, media companies understand that their data is uniquely powerful and precious. But is your company really getting the full value out of the mountain of gold that is the data that it generates every day? Are you optimally positioned and equipped to gather, analyze, and act on the information your business generates to improve decision making and generate new revenue?
GoodData has partnered with FOLIO: Magazine, the leading source for strategy and insights in digital publishing, and visionary media data experts to create this guide to answer those questions. We’ve gone ‘in the trenches’ with some of the most forward thinking media companies to glean the latest and best tactics for monetizing media data.
“People spend so much time with media—because they are constantly exposed to it—that the richness and volume of media data make it a highly valuable business resource,” says Anne Moxie, a senior analyst at Nucleus Research. “Smart media companies should be calculating their ROI on that data, just as they would with any new content or show.”
Download the guide today to learn: