Turning Project Delivery Data Into Dollars

Embedded Analytics Take Business To The Next Level

In the services industry, project data generally exists in fragmented silos: resource scheduling, planning and delivering work, and tracking financials, are all done in different systems. It takes diligence — and a lot of spreadsheets — to extract performance analysis. First, Kantata needed to wrap all those capabilities up into one intuitive solution.

However, Kantata quickly learned that customers needed more than project delivery; they needed an in-depth analysis of the data behind their business. As the company won larger and larger clients, they needed to add enterprise-grade analytics to their solution, so customers could quickly find answers to even the most complex questions: what is happening, why it is happening, and what can be done to improve it.

The Heroes In The Kantata Story

When customers can quantify their own success with a solution, it’s much easier to see the VALUE of investing time and money in a new software solution. Kantata Insights provides embedded analytics that show customers clear and tangible metrics as they improve project delivery. With GoodData as the analytics distribution platform powering Insights, Kantata was able to put people, projects, and profits all in one place.

By exploring these analytics, Kantata customers gain instant visibility into every project’s performance, each client’s profitability, and how individual resources are utilized. Armed with this enhanced insight, customers know which processes and best practices to replicate and can change those that aren’t profitable.

“We wanted to get our customers out of spreadsheets and offer a modern BI platform without them having to do their own costly implementation, which can cost hundreds of thousands of dollars,” said Roger Neel, Founder and CTO of Kantata. “GoodData had the embedded analytics distribution platform we needed to accomplish that. Using their platform allowed us to focus on our customers’ needs rather than building a BI solution from scratch.”

With their new offering of real-time analytics and powerful custom reporting, Kantata Insights equips users across customer organizations to make more educated decisions about how to efficiently build their future, as they can gain control over margins, improve resource utilization, and better forecast revenue and costs.

So, now everyone from CEOs and CTOs to project managers and HR leads can get their questions answered using Kantata Insights. Answers that are always up-to-date — because they live in the same solution customers use daily to manage tasks and schedules.

Opening New Doors While Proving Value

Thanks to feedback from existing customers, Kantata wasn’t worried about whether there would be demand for Insights. “As soon as our most sophisticated customers started using Kantata to deliver projects, they wanted to unlock answers about their business,” shares Kantata’s Director of Product Marketing, Keith Weissglass. “We were really looking to serve our customers by giving them a way to use and benefit from their own data.”

“Our goal at Kantata is to give our customers more control over the quality and profitability of the services they provide,” adds Neel. “For many customers, Kantata Insights is the first time they are able to see and get ahead of underlying issues impacting their team’s performance. It is literally transforming the way our customers run their business.”

Top internal benefits discovered through partnering with GoodData include:

• Increased adoption across customer organizations

Today, besides retaining customers by meeting their growing needs and expanding their potential with powerful embedded analytics, Kantata is finding that adoption within those organizations is increasing due to the customized reporting for different stakeholders made possible with GoodData.

• Customization that is sustainable at scale

By partnering with GoodData, Kantata can offer highly customizable analytics without compromising the benefits of its scalable, multi-tenant SaaS solution. The interactive report builder allows customers to answer their own unique business questions.

• New revenue streams

The key to unlocking value from analytics is effectively engaging each user. By helping customers leverage their business data using customizable dashboards, guided data discovery, and reports designed by industry experts, Kantata has created a new revenue stream with a data-driven product that fuels differentiation.

Additional resources

For more on embedded analytics, visit our embedded analytics page, where you'll learn about different embedding types, use cases, and benefits. Alternatively, try embedding analytics for yourself with a GoodData trial.