How to monetize data with analytics


There are more SaaS solutions out there than ever before, with Gartner predicting that revenue from SaaS technologies will reach $85 billion by the end of 2019—a 17.8% increase from 2018. In addition, recently inventoried over 7,040 SaaS vendors to form its 2019 Marketing Technology Landscape Supergraphic. That’s an incredible number, especially considering that it only focuses on martech! The graphic doesn’t even touch ERP, finance, human resources, supply chain, asset management, industry software, mobile apps, and other business technology applications.

With so many solutions out there, SaaS players are facing considerable pressure to continuously evolve their products to better meet the needs of their customers. More than ever, differentiation is essential for software vendors looking to land and retain business in a crowded marketplace.

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