This webinar, hosted by GoodData and Hackberry, showcases how their customers, Boozt and Brandr, utilize data analytics to drive growth in the Nordic region. The webinar highlights various use cases from different Nordic countries, all utilizing GoodData's embedded analytics platform to maximize their company's data potential.
You will learn about:
- Hackberry's IT consultancy and customer-facing analytics
- Boozt's e-commerce platform and how they use analytics to sell fashion
- Brandr's brand agency and its brand performance-focused surveys
Meet the speakers
Founder and co-owner of Hackberry
Thomas is the founder and co-owner of Hackberry, a consulting firm specializing in mobile apps and analytics. With a background in database administration, BI development, and Cognos expertise, he transitioned to a management role as CEO of Hackberry. The company primarily serves startups and scaleups, building web and mobile applications with various technologies. With experience working with multiple BI vendors, Hackberry now focuses on integrating GoodData for customer analytics within their portals.
Caroline Ærbo Sørensen
Business Development Manager
Caroline is a Business Development Manager at Boozt Media Partnership (BMP), offering advanced advertising solutions with one goal, to help Boozt’s partners reach, engage, and convert both existing customers and new target groups. Boozt Media Partnership (BMP) forms part of Boozt, the Nordic technology company selling fashion and lifestyle online. Their e-commerce platform offers a curated and contemporary selection of brands, relevant to a variety of lifestyles through a webstore and Nordic fashion outlet.
Head of Research and Development
As the Head of Research and Development at Brandr, a non-conventional branding agency based in Iceland, Kristján leads the development of pioneering solutions and approaches that help the agency's partners understand the DNA of their brand. Through a partnership with Hackberry and GoodData, he has created an MVP - a digital platform known as the Brandr Index.