Growing a Cash Crop: How to Turn Data Into Dollars


What if you discovered you were sitting on a valuable resource that could pump new life into your business, allowing it to blossom and thrive in new ways? The volume of big data generated by businesses is growing at an exponential rate, more than doubling every 1.2 years, creating an unprecedented opportunity for companies to create, care for and feed new cash crops planted from its insights. This infographic will show you how you can turn your greatest resource into profit, in four stages:
  • Collecting your data
  • Finding patterns within the data
  • Identifying data value
  • Selling data products
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