Are you getting the full value from your data? The media industry is shifting from a ‘media-company-with-data-analysis-skills’ approach to a ‘data-company-that-uses-media-to-drive-engagement’ one.
As part of this transformation, data should be treated as a valuable asset in its own right, not just “exhaust” from your primary business. Your data can improve strategic decision-making, attract and retain advertisers, and even directly generate new revenue.
In this webinar, Tony Silber of FOLIO: Magazine and Marcin Grobelny of GoodData explore this progression and the ways that thinking differently about data can impact not only business lines, but also the balance sheet itself. You'll learn: