Does your product need analytics?
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You are likely already fairly familiar with the benefits that analytics can deliver to end users, like faster, more data-driven decision making and improved efficiency. However, for all these benefits, analytics is not a silver bullet. It needs to be deployed correctly and with a clear end goal in mind if companies want to begin to realize these benefits.
Read this paper to learn how to:
- Set clear business goals for your analytics project
- Phase out your analytics project deliverables
- Use different analytics methods and best practices to achieve your goals
- Identify the key capabilities that you’ll need for your analytics project implementation
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