Turning Data Into Revenue: How P&Cs Can Profit From Digital Disruption
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The insurance industry is being disrupted by the rapid and pervasive adoption of digital technologies. As consumers shop for insurance, they are increasingly encountering digital offerings with far more compelling value than traditional policies. And, more often than not, they’re voting with their wallets for the superior economics, safety, and convenience that these innovators can offer.
To succeed in this new marketplace, insurers have to do much more with the massive volumes of data available to them than simply hone premium pricing or streamline claims processes. Instead they must fundamentally rethink their value proposition in the context of digital—a context that includes big data, advanced analytics, and user friendly visualization.
This guide, co-created with the editors of Digital Insurance, will arm you with the need-to-know information to get started down the path to digital innovation success!
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