Can data analytics make the web a safer and better place?
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There’s no denying that both data and digital marketing wield significant power and influence in decision making across industries. But how can we unify the two to engender transparency and trust among advertisers and consumers alike?
In this webinar, GoodData CEO Roman Stanek was joined by Jack Smith, Chief Product Officer of DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Watch as they discuss topics including how data drives brand safety and solves for future issues; what it takes to power the performance of top brands; and much more.
In this webinar, you will learn about:
- The impact of changing privacy regulations, and how organizations can stay ahead,
- the role of analytics in quality, performance, measurement, and privacy,
- and how DoubleVerify is leading the charge in standardizing marketing performance.
Meet the presenters:
Jack Smith is responsible for DoubleVerify’s demand product suite, where he works to build and deliver solutions that help advertisers and agencies optimize media investments, manage brand equity risk and increase campaign and creative performance. Prior to joining DV, Jack served as Global Chief Product Officer, Investment at Group M, where he developed products and platforms that empowered teams to make better decisions about where to invest over $80 billion of media spend. Previously, Jack co-founded the machine learning company Solariat, which was acquired by Genesys. He brings over 25 years of experience in executive strategy, product and technology to his role as Chief Product Officer. Jack holds seven patents in AI and machine learning for signal detection in natural language and the prediction of consumer media consumption.
Roman Stanek is a passionate entrepreneur and industry thought leader with over 20 years of high-tech experience. He founded GoodData in 2007, with the mission to disrupt the business intelligence space and monetize big data. Prior to GoodData, Roman was Founder and CEO of NetBeans, the leading Java development environment (acquired by Sun Microsystems in 1999) and Systinet, a leading SOA governance platform (acquired by Mercury Interactive, later Hewlett Packard, in 2006).
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