Motivating Employees to Deliver to Brand Expectations
Before partnering with GoodData, Brand Integrity used proprietary reports within their platform to measure the success and effectiveness of the programs that drive employee engagement. But when their clients needed better data visualization to enhance their decision making, the in-house reporting capabilities did not meet expectations. So Doug Bennett, SVP of Technology and Operations at Brand Integrity, and his team set out to find an expert analytics partner to provide both a rich BI platform and industry best practices to help their clients better view, slice and dice, and analyze their engagement data to improve decision making.
Read the success story to learn how Brand Integrity partnered with GoodData to leverage their analytics expertise to:
- Successfully implement their analytics solution in just 8 weeks
- Increase visibility into brand engagement across the enterprise
- Better sell into enterprise accounts
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