Deep Analytics and Reporting on Customer Feedback Help Marketing and Sales Increase Effectiveness of In-Person Meetings and Boost Sales
SAN FRANCISCO and Ghent, Belgium—July 29, 2014—Showpad, the leading mobile sales enablement platform, today announced a partnership with GoodData that will give businesses in-depth and actionable analytics from in-person meetings to increase sales success. This integration extends the analytics in Showpad to provide marketing and sales professionals a deeper level of insight into the content that resonates with customers and prospects, enabling them to close more sales.
“The in-person sales meeting has long been a black hole of analytics for marketers, impacting their ability to create effective collateral and messaging for their most important asset, the face-to-face seller,” said Pieterjan Bouten, co-founder and CEO of Showpad. “By partnering with GoodData, we’re able to provide businesses access to actionable insights that will increase the success of their sales interactions and drive revenue.”
New research by Showpad and leading marketing analyst firm Demand Metric demonstrates the significant business impact of a bad sales experience. Seventy-two percent of the outcomes from a bad sales experience result in lost revenue and seventy percent of the time it takes months if not years to restore the relationship. Delivering the right content at the right time has proven to be critical to avoid a bad sales experience.
Showpad currently provides insight on usage, engagement and productivity. With GoodData, users will have access to deeper layers of analytics with better reporting and visualizations on content usage by salespeople.
“There is no question that mobile is one of the hottest platforms for sales and marketing and Showpad is at the forefront of this market, delivering the information that sales teams need when and where they need it most,” said Roman Stanek, CEO and founder of GoodData. “As a leader in cloud analytics, we know that access to the right data can help close deals. Our partnership with Showpad will make mobile sales technology even more powerful by combining it with targeted, timely and actionable customer and prospect insights.”
Detailed benefits of the partnership include:
- The embedded data analysis and visualization capabilities will improve collaboration between sales and marketing, ultimately increasing sales performance and driving more successful sales interactions.
- Marketing can learn how their messaging resonates with prospects and customers.
- Sales teams are armed with the best content anytime, anywhere.
- The cost of a sale goes down by reducing irrelevant collateral and ineffective information.
Showpad is the leader in mobile sales enablement. The Showpad platform delivers contextual content to sales teams or channel partners on any device so they can sell anytime and anywhere. Powerful reporting helps enterprise businesses understand content usage and productivity to align sales and marketing efforts toward revenue goals while reducing content struggle. Founded in Belgium, with U.S. headquarters in San Francisco, Showpad empowers marketing and sales teams at more than 500 companies around the world, including BASF, Xerox and Audi, to optimize customer opportunities and increase sales. For more information, visit www.showpad.com
GoodData is on a mission to break data silos. Real-time, open, secure, and scalable, GoodData’s leading composable data and analytics platform provides a single source of truth across organizations and to their customers. To this day, GoodData has helped more than 140,000 of the world’s top businesses deliver on their analytics goals and scale their use cases — from self-service and embeddable analytics, to machine learning and IoT.
GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS, and others. For more information, visit GoodData's website, and follow GoodData on LinkedIn and Twitter.
Ras Gill-Boulos, VP, Marketing