What: Vice President, Product Marketing, Jeff Morris, GoodData® will lead a session titled “Uncover real value in your data--offer it to new audiences.”
Why: It’s been well established that data is valuable for improving partner relationships, customer retention, and even creating new lines of revenue-generating data products. However, the barriers to doing so seem enormous. It’s time for CMOs, and the C-suite at large, to take responsibility for driving these initiatives. Join GoodData at ad:tech to discuss how to build and execute a data monetization strategy.
Who Should Attend: ad:tech New York will feature industry-leading keynote speakers, an expo floor showcasing more than 200 of the latest solution providers and sponsors, and a packed conference agenda led by world-renowned marketers from top brands and agencies. For more information on ad:tech, visit: www.ad-tech.com.
When: The conference is November 4-5, 2015. Join Morris on November 4 at 2:15pm.
Where: The conference will take place at The Javits Center in New York, NY. GoodData is a sponsor of the event and its representatives will be available at booth #211 to converse about how organizations can benefit from GoodData’s analytics distribution platform.
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.
GoodData is on a mission to break data silos. Flexible, open, secure, and scalable, GoodData’s leading data and analytics platform provides standardized metrics and real-time analytics across organizations and to their customers. To this day, GoodData has helped more than 140,000 of the world’s top businesses deliver on their analytics goals and scale their use cases — from self-service and embeddable analytics to machine learning and IoT.
GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS, and others. For more information, visit GoodData's website, and follow GoodData on LinkedIn, YouTube, Medium and Twitter.
Senior Director, Demand Generation