Experienced B2B Marketing Executive Joins GoodData to Accelerate Analytics Delivery Platform Growth
SAN FRANCISCO – September 3, 2015 – GoodData®, the leading provider of cloud business intelligence solutions for enterprise and SaaS companies, today announced the addition of software veteran Blaine Mathieu as Chief Marketing Officer, effective immediately. Mathieu will help lead GoodData to its next level of success through the company’s global marketing strategy and related initiatives.
In his new role, Mathieu will focus on optimizing GoodData’s go-to-market strategies, honing core company and product positioning, accelerating existing industry-leading sales and marketing processes, and investing in GoodData’s conception of and penetration into new market opportunities.
“As we enter this next phase of dramatic growth for GoodData, Blaine’s deep and varied experience will support GoodData’s ability to meet the expanding market demands of leveraging data at scale for customers and their ecosystems,” said GoodData founder and CEO Roman Stanek. “His track record showcases not only a clear understanding of how to build and lead global marketing organizations, but also that he has the vision, skill, and focus to help us execute on our mission of delivering analytics at scale.”
Mathieu brings to GoodData over 25 years of experience in B2B marketing and strategy, combined with significant expertise in product and business development. Most recently, Mathieu was President and CEO of Selectica, Inc., provider of cloud software that accelerates and streamlines contracting and procurement processes. Prior to Selectica he was chief products officer at Mindjet, the world leader in SaaS solutions for enterprise innovation management. Before that he served as chief marketing officer at Lyris, an innovative provider of SaaS, integrated marketing automation solutions.
“After an in-depth due-diligence process, it became clear to me that GoodData is perfectly positioned to leverage its achievements in the business intelligence and cloud analytics space to drive massive success in the even wider market opportunity for its Analytics Delivery Platform,” said Mathieu. “SaaS companies and ISVs have long worked with GoodData to monetize their data via the creation of new products and services. Now, virtually all enterprises are rapidly realizing that they are ‘data-based’ companies at their core, with huge value that can be unlocked by the GoodData platform - this is the opportunity that has me so energized!”
Mathieu has also held senior management positions at Corel Corporation, Adobe® Systems Incorporated and Gartner® Group, among other companies. Mathieu holds an M.B.A. degree in Strategy from Athabasca University in Canada and a Bachelor of Commerce degree in Marketing from the University of Alberta.
GoodData is the leading cloud-based data and analytics platform, bringing AI-fueled data-driven decision-making to organizations across the globe. With a platform that leverages the potential of automation and AI, GoodData empowers its customers to make data analytics available to every single end user via real-time, self-service data insights right at the point of work. Over 140,000 of the world’s top businesses and 3.2 million users rely on GoodData in order to drive meaningful change and achieve more through data.
GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS, and others. For more information, visit GoodData's website, and follow GoodData on LinkedIn, YouTube, Medium and Twitter.
Senior Director, Demand Generation