GoodData Launches FlexConnect: Connect to Any Data Source & Transform Data at Run-Time
San Francisco, California, December 2, 2024 - Today, GoodData introduces FlexConnect, an advanced component of the GoodData Analytics Lake that redefines data connectivity and computation.
FlexConnect enables organizations to:
- Connect to any data source, including APIs, databases, and ML systems.
- Execute custom computation logic directly into the data connection using Python, Rust, and other popular languages.
- Integrate transformed results into GoodData’s FlexQuery for further BI computation
- Render results through any endpoint, GoodData’s UI, your UI, or through our APIs and SDKs.
FlexConnect’s differentiation lies in its use of Apache Flight RPC for universal connectivity and in-connection computation. The embedded compute capability makes it valuable for users trying to distribute and scale data products and significantly accelerates time to value.

GoodData Schema detailing FlexConnect
Unlocking New Possibilities in Analytics
With FlexConnect, users can:
- Simplify Data Operations: Quickly integrate any API or database without lengthy development cycles.
- Enhance Insights: Build custom algorithms and ML workflows directly into their data connections for richer analytics.
- Ensure Accuracy and Trust: Achieve consistent, governed results across all tools and teams, from self-service BI users to advanced developers.
FlexConnect is part of the GoodData Analytics Lake, a next-generation technology based on open-source foundations like DuckDB and Apache Arrow which combines in-memory computation, efficient storage, and semantics in a single, composable analytics platform
About GoodData
GoodData is an AI-native decision intelligence platform built to help enterprises turn trusted data into confident action. Designed for governed, scalable analytics, GoodData enables organizations to operationalize insights, automate decisions, and embed intelligence directly into products and business workflows.
With a composable architecture and a governed semantic layer at its core, GoodData ensures AI-powered analytics are transparent, auditable, and aligned with how enterprises define and trust their data. Organizations use GoodData to move from insight to impact faster, while maintaining enterprise-grade security, governance, and performance.
GoodData serves over 123,000 of the world’s leading companies and 3.9 million users, helping enterprises close the gap between data and decision-making.
For more information, visit GoodData's website and follow GoodData on LinkedIn, YouTube, and Medium.
GoodData Contact
Kristyna Vlckova
VP of Growth Marketing
kristyna.vlckova@gooddata.com