Cody Alton

We are enriching our brand partners with data so they can take action, improve offerings and maximize sales. It has proved to be a mutually rewarding strategy.

Cody Alton

At a glance

Use case

Data analytics and business intelligence solution for a multi-brand e-commerce platform.

Favorite metric

How data insight impacts which products, where and when, brand partners present to consumers.

Best feature

Brand partners get 24/7 self-service access to data on customers, purchases and brand performance.


  • Zalando expects more than 1,000 brands to use the ZMS Insights tool by the end of 2020, up from a few hundred a year earlier. More than 70% of brands who use the ZMS Insights tool check it monthly and 46% check it weekly.

What They're Saying

If we can empower our partners, we enable them to grow sales on our platform, while also benefiting customers who will receive a wider selection.

Cody Alton ZMS Insights Senior Product Manager, Zalando

Customer story


  • Helps 1,000s of brand partners optimize their e-commerce strategy and grow their online sales, benefiting Zalando and their brands alike.
  • Uses a single, centralized platform to scale data analytics capabilities fast, to a multitude of independent and distributed brand partners.
  • Is able to customize dashboards and reports for each and every brand partner.
  • Strengthens relationships with brand partners by giving them new insights while keeping their data private and secure.

DISCOVER MORE about how e-commerce businesses benefit from a single, easily scalable data analytics platform. You can also ask for a free demo or a free proof of concept for e-commerce.

Related downloads

Case Study