Customer Story
TownNews is a leading provider of content management systems and platforms for U.S. media organizations. Most of its customers, mid-sized to smaller community-based outlets, lacked deep insight into their content assets. Working with GoodData, it deployed “Data Insights” to provide its customers with robust new tools for gathering, understanding, and acting upon the data that impacts their businesses.
Learn how TownNews:
- Enables media companies to draw connections between core business products—videos, articles, and other content—and revenue that's generated from those products.
- Turns data insights about content into more informed decisions regarding content, advertising rates, and even staffing.
- Drills into specifics, and figures out what content plays best with each audience.
- Helps media companies better track trends to understand how strategic initiatives impact key performance indicators like advertising and subscription revenue.