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Understanding the ROI of Embedded Analytics
Most SaaS leaders understand the critical importance that data and analytics can play in transforming their business, but have you considered that data and analytics have value beyond just reducing costs and enabling better strategic decision making? In fact, data and analytics can also serve as the keys to actual business growth. Gartner found that more than a third of organizations surveyed report that cloud investments are one of their top three investing priorities, and that the SaaS market is expected to grow from $94.8 billion in 2019 to $143.7 billion by 2022. Are you poised to deliver a product that outperforms your competitors’ and enables you to differentiate, close and retain more business, and emerge as a market leader?
If you’re a SaaS leader with growth on the brain, now is the time to invest in embedded analytics that can harvest the full value from the data that already exists within your core product. Download the ebook to get a better understanding of the market opportunity for data products and services, how analytics can help you drive business growth, and what key attributes to look for in an embedded analytics partner solution.
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