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The Ultimate Guide to Going to Market with Embedded Analytics
Innovate. Differentiate. Optimize. Monetize.
Over the past few years, the number of SaaS solutions and providers has multiplied before our eyes in response to booming business demand. Gartner predicts that revenue from SaaS technologies will reach $85 billion by the end of 2019—a 17.8% increase from 2018—and that the SaaS market is expected to grow from $94.8 billion in 2019 to $143.7 billion by 2022.
In this rapidly changing competitive environment, SaaS leaders are not only charged with keeping up with their peers but also with creating both business and customer value. The good news is that, as a SaaS provider, you’re already one step ahead of the game, because the resource that will fuel your next product and revenue upgrade is already available to you: your application’s data.