Description
Smart business applications are the future of operational decision making. Rather than offer business users tools and standard dashboards, organizations need to provide customized, smart applications that combine analytics and transactions in highly automated, efficient, and productive workflows.
During this session Wayne Eckerson, Founder and Principal Consultant, Eckerson Group, and Emily Rugaber, Director of Product Marketing for GoodData, outline the components of a smart business application, including the use of machine learning and other techniques that enhance application stickiness and increase user customer adoption.
Topics Discussed:
- Why dashboards are not enough for operational decision making
- The drivers and benefits of smart business applications
- The requirements for delivering smart business applications
- Use cases that are ideal for smart business applications
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