GoodData Leads the Way in Powering Smart Business Applications

Nucleus Research highlights GoodData’s leadership in bringing actionable insights to the point of work

San Francisco - May 9, 2017 – GoodData® whose platform helps businesses unleash the value of data assets, is taking a leading role in helping organizations provide data-driven insights and automation at the point of work through Smart Business Applications, according to a new report by Nucleus Research.

“By embedding analytics in an application,” the report states, “users will have the correct information put into context for them to access automatically. […] A key differentiator for GoodData’s platform is that it provides a closed loop system integrating data to insight to action.”

GoodData CEO Roman Stanek sees this integration as a key advantage in making native business applications smarter. “We don’t want people to know that they are using analytics per se; it’s a part of their daily workflow. By building analytics and machine learning into the apps they already use, we not only offer data-driven insights where they’re needed — at the point of work — we can also automate repetitive, low-level decisions, freeing users to focus on more complex problems.”

“Smart Business Applications represent the culmination of all we’ve been doing since the company was founded,” says Zdenek Svoboda, vice president, platform. “Thanks to advances in artificial intelligence and machine learning, we’re able to introduce business users to a whole new analytics experience that’s built around their needs and outcomes, not [just] around the data.”

GoodData sees particularly strong potential for Smart Business Applications in the financial services, retail, healthcare, and accounting industries. “But really, the applications are limitless,” notes Stanek. “By offering insights at the point of work and automating routine decisions, Smart Business Applications enable any organization in any industry to leverage the power of data in streamlining processes, improving business decisions, and accelerating action.”