ExactTarget + Google Analytics
Turn Your Marketing Data Into Dollars
Designed for ExactTarget's B2B and E-Commerce marketers, this best-in-class marketing analytics app helps marketers uncover the successes (and failures) of their marketing activities.
Pre-built reports and dashboards automatically populate with the marketing activity metrics and KPIs that every savvy ExactTarget customers should be analyzing. ExactTarget + Google Analytics makes it simple to track revenue, analyze campaign activities and measure performance. View ExactTarget email metrics and Google Analytics data in a single and easy to understand UI. In a matter of minutes, gain valuable insight into your top level KPIs, E-Commerce revenue, side-by-side email performance, Google Analytics goal performance, campaign tracking and leaderboard analysis.
Why You'll Love It
- Data savvy dashboards for ExactTarget B2B and E-Commerce customers
- Closed loop ROI analysis of campaigns - from send to click to conversion
- Top 10 dashboard view to quickly see which campaigns perform best
- Detailed tracking utilizing GoodData visualization components
- Fully customizable to achieve the level of detail unique to you
- GoodData's sharing features keep everyone within your organization in the loop
Pricing
Price is based on your email volume. Base pricing starts at $300 a month.
Your Personalized Demo
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Upgrade to More Functionality
With a simple upgrade to your ExactTarget + Google Analytics project, you can greatly expand your reporting functionality. Structure your marketing, sales and customer analytics with the level of detail needed to historically trend your customer lifecycle over time and analyze your data across multiple data sources. Here are a few examples of what ExactTarget customers are measuring
More Custom Fields and Objects
Expand your Salesforce reporting by incorporating all standard objects and fields along with all custom objects and fields. Build detailed cross object reporting around your leads, campaigns and cases. Dive in and see which lead source converts the fastest or converts into the largest paying customer.
Multiple Data Sources
Incorporate data from other systems to track dozens of KPIs across the customer life cycle. Correlate data with market share information, Google AdWords, partner sales, human resources data and even call records. Incorporating additional data allows for a more detailed level of analysis into cross-object, group, tier, stage and exception reporting.
Scheduled Updates
Schedule when GoodData takes snapshot of your data. By upgrading to a daily basis, you can obtain advanced analytics that allow you to build a history of reports to show how data changes over time. Daily snapshots allow you to make valid comparisons against other reports, which enforce consistent results if several users are working with the same data set.
Advanced Access
Directly log into GoodData right from Salesforce. Simply embed GoodData into a custom tab in Salesforce for seamless single sign-on integration. Users need to provide their login credentials only once. Gain immediate access to your data without the burden of re-entering user names and passwords for multiple systems.