To a VP of sales, it doesn’t get real until deals hit 50% in the sales pipeline. Until then, deals at 10% and 20% are…

The time is ripe for marketers to become technologists. Thanks to big data, companies are gaining unprecedented insights into their target audience’s behavior and buying…

Why wait until a new sales rep’s pipeline matures to uncover if they’ll ramp to quota? Instead, let their behavior tell the story by tracking…

If you’re a business user thinking about analytics, the options can be dizzying. Where do you begin? Here is a list of 5 business analysis…

Do you know the ROI of your Yammer networks? It’s not a simple calculation. It requires a big lens into the mechanisms of your network,…

Your big data shouldn’t create big problems. In fact, it has the capacity to minimize your business problems and help you make strategic decisions. We’ve…

We are thrilled to announce that we just won a CODiE for Best Monetization Solution. This is a very special honor. Awarded annually by the…

Great sales organizations use data to manage success, not review what’s already happened. Without the right data at the right time, you’re at risk of not…

It’s official: the cloud wins. No bull. I couldn’t have made that statement five years ago. What’s changed is a new generation of powerful, best-of-breed…

Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social…