Data Points

the GoodData Blog
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The stories, advice and ideas from business intelligence thought leaders you'll need to drive decisions and win.

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Sophia Blachman-Biatch's picture
Sophia
Blachman-Biatch

Social Media

Communications Associate

The reach of social media has led to huge potential for understanding and engaging with customers through multiple touch points. Facebook and Twitter combined reach over 1.5 billion users, not even taking into account LinkedIn, Google+, YouTube, Pinterest, blogs and review sites that reach millions more. This creates a huge opportunity for companies to harness customer interactions and use them to better market and deliver products. Finding meaning in people’s comments to drive company success is a Business Intelligence challenge.

Forrester Research has found...

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Peter Sharkey's picture
Peter
Sharkey
Co-founder and Product Manager at Autopilot
July 28,2014

Editor's Note: This article was originally featured on the Autopilot Blog on 7/11/14.

When we set out to build CoPilot, our goal was to remove the manual work from sales prospecting. A big part of...

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Sophia Blachman-Biatch's picture
Sophia
Blachman-Biatch

Social Media

Communications Associate
July 16,2014

Among companies ensuring they integrate analytics into their decisions, Nucleus Research found that all organizations are facing similar challenges. Business users are looking for better self-service solutions with stronger features and capabilities for immediate use and IT teams are facing demanding and time-consuming customization and data integration requirements.

In Nucleus Research’s recent report, Assessing the Benefits of GoodData, analysts found that by deploying GoodData’s...

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Stephanie Burton's picture
Stephanie
Burton

Social Media

Product Marketing Manager
July 16,2014

Modern marketing organizations are in a race to adopt best of breed technologies to help improve the performance and automation of their marketing activities. We need to optimize budgets, identify and capitalize on trends or product correlations, and ultimately attribute how all of the dollars we’re spending are impacting sales. An advanced analytics platform is the centerpiece of all of these activities, but even still the revenue attribution is where problems arise for most of us.

We gather vast amounts of data from all of platforms that we use to engage...

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