“100% of the sale happens in the last five feet.” It’s a phrase I heard often during my five years at Pinnacle Marketing Group, a full service channel marketing agency specializing in wireless and tech. PMG’s premise was that, no matter how big your marketing budget is, how much content you produce, or how strong your brand is … the moment when the customer steps into the store and onto the proverbial car lot, giving you the opportunity to make your pitch … that is the moment you need to own. That is what makes or breaks the deal....

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Theo Vachovsky's picture
Theo
Vachovsky

Social Media

Principal Product Manager

The following is a contributed post from Theo Vachovsky, Product Manager at TOTVS Labs.

It’s been just over a year since TOTVS announced its investment in GoodData, a leading U.S.-based provider of cloud-based big data analytics and applications.

But maybe “investment” isn’t the right word. Call it a strategic alliance — or even better, a shared vision: By stepping up as the lead investor in the joint $22 million deal, TOTVS was not only making its first U.S.-based venture, but also securing a strategic position in California’s Silicon Valley — the heart of...

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Jessica Legg's picture
Jessica
Legg

Social Media

Content Marketing Manager

If I were to ask you what is the biggest mountain in the world, what would you say?

Did “Mt. Everest,” the highest mountain above sea level, immediately spring to mind? Or perhaps did you think about Hawaii’s Mauna Kea, the world’s tallest mountain from the sea level floor? What about Chimborazo in the Andes, the farthest point on the earth’s surface from its center?

The answer is a matter of perspective, both literally and figuratively--contingent on how the respondent defines “big.” If this seemingly simple question can produce such a...

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Bill Lapp's picture
Bill
Lapp

Social Media

VP Sales Engineering & Enablement
August 07,2014

Two weeks ago GoodData delivered it’s first-ever Portland Sales Rally. We had a great time bringing everyone together from San Francisco, Boston, the Czech Republic, and of course, Portland. The sales organization, leadership, customers and partners came together for keynotes, breakouts, social events, and quarterly business reviews to discuss recent product updates, new strategies and our company growth.  

Here are some of my key takeaways for a great rally:

1. Your Rally Is Not Just a Sales Rally -- It Should be a Company Rally

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