Product Marketing Manager
Modern marketing organizations are in a race to adopt best of breed technologies to help improve the performance and automation of their marketing activities. We need to optimize budgets, identify and capitalize on trends or product correlations, and ultimately attribute how all of the dollars we’re spending are impacting sales. An advanced analytics platform is the centerpiece of all of these activities, but even still the revenue attribution is where problems arise for most of us.
We gather vast amounts of data from all of platforms that we use to engage...