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Stephanie Burton's picture
Stephanie
Burton

Social Media

Product Marketing Manager
December 17, 2014

The impact of analytics is always expanding.  In just a few years, companies that once didn’t know what to do with the data they collected about their customers are now utilizing that data  to build and deliver customer-facing advanced analytics offerings that have become new streams of revenue.

“Advanced Analytics is the number one
reason our customers upgrade!”
- Sam Boonin VP...

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Stephanie Burton's picture
Stephanie
Burton

Social Media

Product Marketing Manager
December 11, 2014

When you’re ready to turn data insights into money-making data products that generate new revenue for your business, it’s time to find an “analytics ally” who can help you accelerate the process.

“The key to successfully monetizing data is  seamlessly embedding analytics within an existing product or offering it as a white-labeled standalone portal,” says CITO Research in their latest Data Monetization...

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Sophia Blachman-Biatch's picture
Sophia
Blachman-Biatch

Social Media

Communications Associate
December 09, 2014

Say you’re a marketing agency. You know the value of data, and so do your clients. You’re used to optimizing campaigns based on analyzing ROI metrics, and your clients are pleased with your ability to deliver ever-impressive results. But at what cost?

Behind the scenes, your personnel is spending more and more time compiling, organizing and reporting on volumes of data vs. the strategic work you need them to do....

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Celeste Mora's picture
Celeste
Mora

Social Media

Social and Community Specialist
December 08, 2014

The CIO-CMO clash has been well-documented. Numerous thinkpieces, lists of tips, and helpful guides have attempted to align these two...

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