Product Director at CompareNetworks
In the perfect company, sales and marketing would work side-by-side to achieve success.
Marketing would excite potential customers about the company’s products, capturing a wide array of information that sets the sales team up with the tools to further explain products. Sales would run with this information, eventually closing the deal.
But this ideal scenario rarely plays out. Instead, the two departments often take turns playing Lucy and Charlie Brown--one of them sets...