Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter


Data storytelling is an essential skill for anyone looking to share insights that can drive business value in today’s competitive, fast-changing market. According to Forrester, “Firms must up their game in applying more data and insights to actions that improve outcomes. Businesses that consistently make decisions using data insights have a sustained advantage — they're insights-driven businesses.”

In this report, Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter, Forrester outlines a best practice framework for creating a data story’s structure and narrative, aligning it with what matters most to an audience. It also includes best practices for deliverable design, including visualization, and how alignment matters for an effective story to succeed.

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