The Ultimate Guide to Going to Market with Embedded Analytics


Innovate. Differentiate. Optimize. Monetize.

SaaS solutions are literally multiplying before our eyes in response to booming business demand. Forrester reports that 47% of North American and European enterprise software decision-makers are expecting to increase their investment in SaaS this year, with customer-centric applications (marketing, sales force automation, commerce, service, support) showing the highest adoption.

SaaS leaders are charged with meeting the demands of a changing competitive environment, but also with creating both business and customer value. Particularly in software sales where, with the relatively low barrier to entry and the rapid speed of innovation, SaaS companies are constantly challenged to find new ways to augment and differentiate their existing products in order to capture and retain market share.

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