Ovum White Paper: Achieving the Promise of Data for the Many with Embedded Analytics


The case for data-driven insights driving everyday decision-making – analytics for the many – is as strong today as it was when first conceived. Standing in the way of achieving this goal has been a technology that has never quite been able to serve the vision. That has changed. Embedded analytics – powered by evolved technology including simplified data management, consolidated platforms that integrate critical capabilities, and new means to serve analysis, at scale, to any type of business person – provides new opportunity. Enterprises looking to meet complex business use cases for analytics more simply and democratically and independent software vendors (ISVs) striving to better serve their customers with analytics-differentiated solutions need to explore the embedded analytics of today.

Read this paper to learn more about: 

  • Benefits of serving data consumers rather than technology users with contextual, personalized, scalable and enterprise-friendly embedded analytics. 
  • Major challenges and how organizations overcome them with GoodData platform that connects the data journey from source to insight.

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