From Data to Insights to Action: Make Better Business Decisions


Why Read this Report

The proclamation that data is our greatest latent asset is often made, and usually without much elaboration. Other than being a convenient cliché for technology suppliers, what does this assertion mean? To answer this question, we need to focus on a core business activity, executed thousands, if not millions of times in medium and large businesses every day. The activity is that of decision making, at operational, tactical and strategic levels within the organization. The operationalization of data is the act of garnering our data assets and processing them in such a way that they contribute to better decision making. Like all other investments, the cost savings and increased revenues that might derive from operationalizing data should be significantly higher than the costs associated with data, technology, and skills.

Complete the form below to access:

marketo forms hide known users

Want to ask about something specific?

Contact us