Companies are all sitting on a wealth of valuable data. Not only can they benefit from it themselves but their business networks can benefit as well by embracing the new data commercialization trend.
According to Forrester Research, in 2016 one-third of firms surveyed reported selling their data, up from only 10% in2014. Data products and services come in many forms. Some firms offer raw data downloads or real-time data feeds. Others deliver data-derived insights to improve business outcomes directly. Insights services enable companies to accelerate time-to-value by showing the path to optimizing processes, cutting costs or identifying new revenue streams. Data owners must embrace the opportunity to offer insight services.
In this webinar, GoodData and Forrester discuss this data commercialization trend and offer recommendations for how to best to take your data to market.