Businesses of every category are generating more data as a result of everyday operations than ever before. You probably know that data is valuable, but do you know its full value?
Gartner estimates that more than 90% of business leaders will view content information as a strategic asset, yet fewer than 10% will quantify its economic value. That means 9 out of 10 of your peers and competitors, haven’t quite figured out how to make their data part of their financial (and product) roadmap, despite the fact that they are sitting on huge untapped stores of it.
Now is the time to innovate and accelerate ahead of your competition by joining the 10% of top performing SaaS leaders on the bell curve of data monetization. Embedded analytics can help you land net new business, strengthen relationships, increase retention and create new lines of revenue, offering upgrades or even launching new data products.
In this guide, we’ll cover why analytics are a top business priority. We’ll take a look at the value of the market, and the advantages to be gained as an early mover in the analytics game. Finally, we’ll provide you with a four-step roadmap to unlocking the full value of the data that already exists within your SaaS solution— by embedding fullycustomizable, advanced analytics right into your core product.