Tuning Channels: Analytics for a Media Leader
Discovery Communications, the world’s #1 pay-TV programmer reaching nearly three billion cumulative subscribers in more than 220 countries and territories, was managing an unsustainable model of digital analytics reporting. Supporting no less than 20 internal groups with more than 40 data sources, the team was manually providing custom reports to meet individual needs, as well as executive reports and dashboards to evaluate overall performance. Param Ghangas, Director of Analytics, began the search for an analytics partner with the capabilities, scale and expertise needed to unite their many disparate data sources into a single view, allowing her team to spend less time on reporting and more time delivering insights across platforms and channels.
Read the success story today to learn how Discovery Communications chose GoodData to: