Revolutionizing the Marketing & Sales Game
Demandbase is uniquely positioned as a B2B solution that brings together advertising, marketing, and sales data from different silos into an easy-to-visualize single source of truth. In 2014, they set out to help B2B marketers better measure, attract and engage the companies they wished to convert into paying customers. As a whole, the industry was ripe for a new way to pinpoint and reach the right people at the right companies—by attracting and engaging them during the 2/3 of the B2B buying cycle that happens anonymously. Demandbase was able to provide B2B marketers with self-service analytics to track advertising, web engagement and conversion and provide a comprehensive view of how their advertising and marketing programs are driving target accounts through the marketing funnel.
Read the success story today to learn how Demandbase leveraged the GoodData platform to: