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Blue Hill Research Report: Unlocking Value from New and Underutilized Data Sources
Traditionally, business intelligence initiatives have focused on reporting core operational metrics. However, with the abundance of new data sources available for analysis there is an opportunity for companies to identify relationships in their data that may lead to revenue generating or cost saving opportunities. This paper examines openings for companies to expand the jurisdiction of their data analytics initiatives to uncover and drive unrealized business value.
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