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How to turn prospects into customers with data analytics

How to turn prospects into customers with data analytics

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Wed., Jul 7, 2021 | 11 AM PDT


30 minutes

Presented by

Learn from the experts: A robust data and analytics strategy can turn prospects into customers and increase market share.

Companies invest heavily in their sales strategies, from the development of sales assets to training, onboarding, coaching, and the like. Data-driven sales enablement takes these strategies to the next level, providing metrics that deliver qualitative information and useful insights. Business leaders, in turn, are able to derive actual business value from their investments and make smarter, more impactful decisions moving forward.

During this fireside chat, GoodData CEO Roman Stanek will be joined by Elay Cohen, CEO of Saleshood, the all-in-one sales enablement platform. Topics will include:

  • Key metrics that determine the effectiveness of a sales team today;
  • Why restricted visibility into data impedes sales organizations;
  • And how Saleshood has seen improved win rates, faster time to market, and increased NPS thanks to GoodData’s embedded analytics solution.

Meet the presenters:

Elay Cohen, CEO of Saleshood

Elay Cohen is the CEO and co-founder of Saleshood. He is the former Senior Vice President of Sales Productivity at Salesforce. Elay was recognized as the “2011 Top Executive” by Marc Benioff, and was credited for creating and executing all of Salesforce’s sales training and coaching programs that accelerated its growth from a $500 million business to an enterprise worth more than $3 billion. The innovative sales training and support delivered over these years by Elay’s team to thousands of sales professionals resulted in unprecedented hyper-growth. Elay authored the Amazon bestseller “Enablement Mastery.” He is recognized as a top innovative “Mover and Shaker” in sales leadership by Entrepreneur magazine, and is also recognized by LinkedIn as one of the world’s top sales experts.

Roman Stanek, CEO and Co-founder, GoodData

Roman Stanek is a passionate entrepreneur and industry thought leader with over 20 years of high-tech experience. He founded GoodData in 2007, with the mission to disrupt the business intelligence space and monetize big data. Prior to GoodData, Roman was Founder and CEO of NetBeans, the leading Java development environment (acquired by Sun Microsystems in 1999) and Systinet, a leading SOA governance platform (acquired by Mercury Interactive, later Hewlett Packard, in 2006).