An insight is a visual representation of a user’s analytical view of the data.
You create visualizations in Analytical Designer where you can choose from different visualization types to better present your data (for example, bar charts, tables, or treemaps). You build the visualizations from metrics, attributes, and optionally filters that are combined in a way to visualize a particular aspect of your data.
The visualizations are executed over and over as fresh data gets loaded.
The content part of a visualization is up to a user (the consumer of the visualization) to interpret.