An insight is a visual representation of a user’s analytical view of the data.

You create insights in Analytical Designer where you can choose from different insight types to better present your data (for example, bar charts, tables, or treemaps). You build the insights from measures , attributes , and optionally filters that are combined in a way to visualize a particular aspect of your data.

The insights are executed over and over as fresh data gets loaded.

The content part of an insight is up to a user (the consumer of the insight) to interpret.