Mike Shipley

The level of growth we’ve experienced would not have been possible without our partnership with GoodData.

Mike Shipley Analytics & Insight Solutions Director

At a glance

Customer since


Use case

Travel & Hospitality

Favorite metric

Flash P&L; Overall profitability of promotion; Overall cost of basket; Affinity

Best feature

Ability to customize data view on-the-fly


  • 117% ROI as determined by analyst firm Nucleus Research
  • New revenue source in monthly subscription options
  • Upsell opportunities offering additional data streams
  • Customer retention rate of 97%
  • Customer deployments in as little as five days

Customer story

Fourth provides cloud-based cost control solutions to the hospitality industry. Fourth customers access solutions for purchase-to-pay, inventory management, menu engineering, HR, labour productivity, and payroll. Partnering with GoodData allows Fourth to bring together disparate data sources and distribute customer-facing analytics to diverse stakeholders.

Learn how Fourth:

  • Created a new revenue source in monthly subscription options
  • Realised a customer retention rate of 97%
  • Improved customer deployments in as little as 5 days

Want to see what GoodData can do for you?

Get in touch and request a custom demo

Related downloads

Case Study Download the Ovum report