The mantra of the software marketer is: “Know your customer.” And it’s true you need to know who you’re selling to close a sale. Yet customer engagement doesn’t stop at the sale.
Business Intelligence Blog
See how GoodData is changing the way companies do business.
Blog Menu
blogs2015
-
Jeff Morris08/11/15
-
As insights from cloud BI impact your business, more and more people will want to use your visualization tools. Why? Because pictures speak a thousand words and convey a clear message.
Divya Manickam08/06/15
-
I will be the first to admit that I’m tired of reading about social media trends.
Celeste Mora07/30/15
-
Getting a look inside your business is desirable, right? That’s why millions of people and businesses have turned to data visualization—to clearly see how their business is really running and to get a good picture of how outside influences may impact their business performance.
Divya Manickam07/28/15 -
The last mile is a common term in the telecommunications world.
Gaurav Agarwal07/27/15
-
Product decisions used to be based on engineer wants and intuition. Today, they're based on feedback and information provided by customers.
Gaurav Agarwal07/23/15 -
We all know by now that data visualization can offer a tremendous opportunity to reach insights from data.
Lindy Ryan07/20/15
-
Picture this: you’re staring down a Salesforce dashboard, hoping that the projected close number grows in the days left in the quarter. Hope is rarely (if ever) going to move that dial. Yet there is a way.
Philip Carty07/15/15
-
When Heartbleed happened last April, it proved to non-technical folks that security is everyone’s concern. When Shellshock hit Unix users last September, it similarly rocked the boat.
Bil Harmer07/09/15
-
“Sales” and “management” may be the two most popular words on LinkedIn.
Sumeet Howe07/07/15
-
1,712. That’s how many shark attacks occurred last year.
Divya Manickam07/07/15 -
At its beginning, social media packed more “cool factor” than marketing impact, especially for B2B marketers.
Emily Rugaber06/25/15
-
Editor’s Note: After our Customer Advisory Board, our VP of Product, Gaurav Agarwal and our Director of Product Marketing, Cory Vander Jagt, sat down to debrief on the key insights we shared and gained from ou
Gaurav Agarwal06/25/15 -
Although much of the discussion around customer engagement focuses on digital activities, I’m still a large believer in “engaging” face-to-face.
Amy Duryea06/17/15
-
Retailers are often hit over the head with the amount, type, and variety of data potentially available to them.
Yale Sun06/11/15
-
Modern marketers are still burning the midnight oil to connect the dots between their most critical digital and analog channels.
Jeff Morris05/21/15 -
By now, “data-driven marketing” has become a semi-cliché. Languishing with other overused terms such as “omnichannel” and “conversion optimization” at the overwrought end of a hype cycle, “data-driven” has lost most of its original impact.
Lisa Cleary05/11/15
-
The term “Internet of Things (IoT)” has come to be more commonly understood by the masses in recent years, but few have been able to apply this understanding in ways that makes their business more profitable. Incorporating these new c
Craig Kelly04/28/15