Winning the Embedded Analytics Go-to-Market Race: GoodData at SaaStr Annual 2017

Sumeet Howe's picture

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Director, Data Products & Strategy
January 25, 2017

With demand for their products on the rise, SaaS leaders find themselves faced with an extraordinary opportunity … and an equally intense challenge.

The opportunity is a booming market. Forrester reports that fully ⅓ of enterprises complement their existing offerings with SaaS, with analytics and intelligence solutions taking center stage. Of course, with expanded opportunity comes the challenge of expanded competition — especially in a field with a low barrier to entry — and the need to differentiate in a crowded field that seems to grow on a daily basis.

The good news is that SaaS brands already hold a vital key to differentiation: your data. Embedding analytics in your SaaS solution can help you drive serious results quickly like MediGain, who achieved 1044% ROI on their analytic investments with a payback period of only a little more than a month. Others, like ServiceChannel, leveraged embedded analytics to increase engagement from 30% to an incredible 80%, while Demandbase helped some of their customers boost conversion by 200% by integrating GoodData’s analytics into their Performance Manager SaaS product.

And as with most competitive advantages, your embedded analytics product must get to market quickly, ahead of your competitors, if it’s going to succeed.

This speed-to-market is the theme behind GoodData’s participation in this year’s SaaStr Annual conference and trade show. Every year, SaaStr brings together the top professionals and executives from across the SaaS community to learn from the industry’s most prominent thought leaders. This year’s event, coming up on February 7-9 in San Francisco, is expected to draw 10,000 attendees for networking, learning and fun.

The GoodData team will be on hand at Booth 4 with live demos and expert advice on getting to market faster with your embedded analytics product. Schedule a time to meet with us here, and let’s talk through your biggest questions around executing a successful product launch.

SaaStr Annual attendees will also be treated to a presentation from GoodData partner Zendesk: co-founder and CEO Mikkel Svane will take the stage to share the story of his brand’s rise to become the dominant SaaS provider in the space. Be sure to check out Mikkel’s presentation, “Zendesk: From Day 0 to Today: The Lessons Learned” on Thursday (2/9) at 9:30 am.

We’ll see you at SaaStr Annual, and remember to book your meeting with our team while spaces are still available!

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