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Why We Partnered With GoodData to Power CoPilot’s Reporting

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Why We Partnered With GoodData to Power CoPilot’s Reporting

Editor's Note: This article was originally featured on the Autopilot Blog on 7/11/14.

When we set out to build CoPilot, our goal was to remove the manual work from sales prospecting. A big part of this was ensuring that we provided our users with the best possible insights into how their drip email campaigns were performing, so they could make informed, intelligent decisions about which of them were driving the best results.

This led us to our partnership with GoodData. By powering CoPilot's reporting with GoodData, we're able to provide our users with the most cutting edge reporting there is, right inside CoPilot itself.

When it comes to analyzing drip email reports, it's often hard to drown out the noise. For the typical sales person, they simply want to know what's driving engagement with their prospects, and what isn't. In CoPilot we've leveraged GoodData to provide sales people with the ability to view performance at both a campaign level, or drill down into which individual touch point is driving the most engagement. This makes optimizing a drip email campaign simple.

Another reason for partnering with GoodData was their focus on ease of use. Many email reports are time consuming to configure, difficult to interpret, and well...ugly. This was really important to us, given our goal to deliver the most easy to use sales automation tool available. GoodData allows us to provide advanced email reporting in CoPilot, without sacrificing ease of use.

Just two weeks after its launch CoPilot's clients such as KISSmetrics and SendHub are using its advanced reporting on a daily basis to enhance their sales prospecting efforts, and to generate predictable revenue.

Written by GoodData Author  | 

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