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Who's Who in Social Media Analytics? GoodData, According to Gartner

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Who's Who in Social Media Analytics? GoodData, According to Gartner

Gartner's recently-released report, Who's Who in Social Analytics, profiled 17 leading social analytics software and SaaS solutions providers that offer social filtering, sentiment analysis and analysis of publicly available social media data. We're excited to announce that GoodData was profiled in the report! With 44 percent of marketers admitting that they don't even have mechanisms in place to measure ROI, it's an exciting time to be at the forefront of the social media analytics revolution.

Part of what makes determining ROI in social media so difficult is that social media data is both structured and unstructured, and traditional social media analytics platforms can't easily combine both types of data to deliver insight. Gartner notes that, "By 2015, more than 30% of analytics projects will deliver insights based on structured and unstructured data.1" Given the speed of social, that sounds like a long time to wait, so we're excited that we can deliver this today.

Traditionally, pure play social analytics platforms provide NLP capabilities, sentiment and influencer analysis capabilities to combine, analyze and correlate a broad range of multi structured data sources. Gartner also notes that most vendors only, "Support use cases that focus exclusively on the analysis of social data, rather than the potentially more impactful insights that may be derived by analyzing both social data and other enterprise data."

GoodData goes a step further by allowing users to blend data from social and enterprise sources across the business, acting as a complete, end-to-end business intelligence analytics platform. Check out the Gartner report to see the full profile of GoodData's capabilities.

Download the Gartner report, Who's Who in Social Analytics, for all the details on how social media analytics blended with enterprise data lower the risk of business decisions. It also includes valuable guidance on what social data sources, analytical methods and routing options you should consider, along invaluable benchmarks that successful early adopters like Target, iHeartRadio and GetSatisfaction have seen.


1- Gartner "Who's Who in Social Analytics" by Carol Rozwell et al., 27 September 2013

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