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What if We Were ALL Wrong about Data Democratization?

Written by Roman Stanek  | 

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What if We Were ALL Wrong about Data Democratization?

As the volume of raw data that businesses of all types generating as part of their daily operations grows exponentially, the idea of giving employees throughout the organization the ability to derive insights and value from this information is extremely attractive. However, as the flood of data continues to increase, the ability of legacy analytical tools to provide clear insights is degrading rapidly. Simply trying to cram more information into a dashboard will only compound the problem by presenting too many signals for most business users to understand and derive meaningful insights from.

The focus in the BI industry over the past several years on delivering so-called “Self-Service Analytics” has made it difficult for business users to keep up with analytics and predictive monitoring in addition to their core job duties. Not every business user needs access to self-service analytics tools; they don’t have the time and expertise to parse through and make sense of all the data available to them. And more importantly, I would argue that they should not have to. We don’t need more data in the hands of more people; we need better insights in the hands of more people.

I recently had the opportunity to discuss this concept in detail in Data Informed. While the idea behind data democratization isn’t a bad one, truly fulfilling the promise of Big Data requires getting the right information to the right people at the right time, in a way that they can use it. Achieving this, and making full use of the mountain of structured and unstructured data that your organization generates, will require evolving our business intelligence tools. What is needed is a new generation of analytical systems that take the heavy lifting out of data analysis to automatically give employees them the right insights they need to focus on their core responsibilities, make better decisions and drive more impactful business actions.

Read the full article in Data Informed here.

Want to learn more? Download Aberdeen’s report on Analytics Embedded at the Point-of-Decision

Written by Roman Stanek  | 

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Go back to Blog's hub Blog   |   tags:  

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